Client

JPS (Concept)

Services

Graphic Design

Branding

Marketing

Industry

Automotive

Year

2025

Info

A conceptual livery design for John Player Special, reimagining their iconic branding and envisioning their return to Formula 1 sponsorship in the present day. Inspired by the iconic Lotus 98T from the late 1980s, this design pays homage to its classic aesthetics while incorporating a modern F1 touch. Model UV mapped and rendered in Blender.

"Race cars are neither ugly nor beautiful.
They become beautiful when they win."

-Enzo Ferarri

"Race cars are neither ugly nor beautiful.
They become beautiful when they win."

-Enzo Ferarri

"Race cars are neither ugly nor beautiful.
They become beautiful when they win."

-Enzo Ferarri